Whether
your current AC needs a fresh perspective or you're ready to launch
a new AC in your market, Hamlin Programming has the complete
programming package to do it right.
Offering
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Free
initial consultation and situational analysis. |
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Strategic
analysis based on your unique market situation. |
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Complete
programming package to launch a brand new AC in your market. |
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Complete
check list for launching a strategic attack on the big AC in your
market. |
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Music
library lists tailored for your individual market. |
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Selector
music scheduling set up from scratch, or cleanup and reworking of
your current system. |
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Produced
liners, strategic, and creative positioning promos. |
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Confidential
talent recruitment. |
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Positive
talent coaching and critique. |
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Station
monitors (yours or a competitor) and analyses. |
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Complete
off site daily programming, including rewriting and freshening of
liners, creative promos, and daily music logs delivered via the
Internet. |
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Unlimited
phone consultation. |
Strategy
There
are many different strategies and reasons to launch a flank attack on
the established AC in a market. The most ideal is similar to what we
did with WBEB in Philadelphia.
The
goal: To be number one, to beat the big dog.
We did it by identifying a perceived weakness in both Star 104.5 and
Magic. Star had fired the morning show that had been on since they launched,
and hired a "Top 40" kind of show. That changed their sound
so there was a lot more talk and inappropriate humor. Magic had a talk
show with Harvey. We launched a TV and on air campaign that basically
said, "You know?.... Star and Magic are ok..... but
they talk too much in the morning. B-101 is all music in the morning.
BAM, the birth of WBEB Philadelphia. We stayed
true to our promise and strategy and took them all out.
Another
strategy is similar to what we did in Chicago. WLIT was the market
dominate AC for many years WTMX and WPNT never came close
to them. Bonneville owned WTMX and bought WPNT, we flipped the Point
to Windy 100 launching a flank attack on WLIT. Again looking to identify
a perceived weakness, we learned even their own P-1's thought they were
a little too soft, sleepy and "boring". We made it our strength,
"LITE'S OK" but their just a little too soft and sleepy
for me, I LOVE Windy 100! We kept our music one notch brighter and more
contemporary than WLIT, but still office safe. Within our first year
not only did we knock WLIT down to help WTMX slide into first, we beat
WLIT. And held them down to keep WTMX ahead of them the entire time.
We also grew Windy from 8 million to nearly 17 million in annual billing.
This is a cluster strategy that fits well in today's new world of consolidation.
Also by being on the attacking side of the battle I can help you protect
your established brand. As we did with WRVR in Memphis; a truly
great heritage AC radio station.
